Innovation diffusion and new product growth models: A critical review and research directions
نویسندگان
چکیده
a School of Business Administration, Hebrew University of Jerusalem, Jerusalem, 91905, Israel b The Wharton School, University of Pennsylvania, Philadelphia, PA 19104, United States c Stern School of Business, New York University, New York, NY 10012, United States d Recanati Graduate School of Business Administration, Tel Aviv University, Tel Aviv, 69978, Israel e McCombs School of Business, University of Texas at Austin, Austin, TX 78712, United States
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تاریخ انتشار 2010